Two companies announced their partnership and went public ahead of the
upcoming National Football League season.
Draftkings Inc (NASDAQ: DKNG) and Genius Sports (NYSE: GENI) announced a
multi-year sports data supplier agreement.
The agreement provides Draftkings access to Genius Sports’ full
portfolio of sports data including National Football League game data. This
deal has been signed by Genius Sports earlier this year to be the official data
provider for sports betting companies.
The deal follows DraftKings being signed as one of three official sports
betting partners of the NFL.
DraftKings will deploy BetBuilder, a single-game parlay solution from
Genius Sports, to its customers as part of the new deal. DraftKings will also
use data and technology from Genius for customer acquisition and retention.
“It encompasses all aspects of our long-held belief that our sportsbook
partnerships of the future will combine the best data, trading product and fan
engagement solutions,” Genius Sports CEO Mark Locke said.
Genius Sports will now have exclusive NFL rights from the league for the
new contract. Genius Sports could now have a better negotiating power with
sports betting operators who will need to secure the official NFL data.
“The mutually beneficial terms of this agreement allow us to leverage
Genius’ technology for years to come,” DraftKings Chief Business Officer Ezra
Kucharz said.
Genius Sports highlights its DraftKings partnership as providing a
“complete set of sportsbook solutions” for operators. Genius Sports said it can
stand out from the competition with its offering and NFL data.
“Our official NFL marketing solutions will deliver new fully-connected
experiences for DraftKings players. We’re powering the full player lifecycle —
all the way from acquisition to pre and in-game engagement and long-term
retention,” Genius Sports tweeted.
Genius Sports has partnerships for sports data with many of the top
leagues in the world providing data for over 170,000 events per year.
“$GENI is not a levered play on more U.S. citizens increasing bets,”
Spruce Point tweeted Thursday.
“Pleased to issue a ‘Strong Sell’ opinion on Genius Sports,”
Spruce Point said calling for 60% to 80% downside risk.
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